At Insurely, we dedicate ourselves to creating win-win solutions in the insurance and banking industry — through the power of open data. Come join us in shaping the future of open finance!
Now you have the chance to join our marketing team at Insurely, a company working towards changing the insurance industry. As our Product Marketing Manager, you will be responsible for driving internal and external positioning and awareness of our product portfolio throughout the entire product lifecycle. You will be creating and realizing Insurely’s go-to-market product value propositions, messaging and marketing activation. You will be a part of our demand generation team and act as the seam between marketing & brand, commercial and product.
How you'll be part of changing an industry
You will own and produce marketing material related to our products and solutions to ensure an integrated message to increase adoption of products across Insurely’s product portfolio among new and existing customers as well as positively impact the conversion rate of new sales.
Support & Enable the commercial team by creating content and training modules that enable the sales team to effectively communicate the value of Insurely’s products to customers and prospects. Work closely across commercial, marketing & brand and product management to identify opportunities that drive growth.
Work closely together with the brand & comms team to ensure our products are closely intertwined with, and are a natural extension of our brand.
Translate new features and capabilities into customer-facing communications in order to increase customer and market adoption.
You will be the one who understands our target audience (C-level executives & other relevant stakeholders working at banks and insurance companies) and their needs to the fullest in order to be proactive in creating compelling product marketing strategies.
Dive into the win /loss analysis and collaborate together with our customers to pull out clear opportunities for future growth and changes to our product direction and sales messaging.
What we look for
Proven track record of driving successful go-to-market launches, preferably at a fintech company.
You have knowledge and experience with sales funnels, B2B sales cycles and digital performance marketing operations.
You are confident in creating and driving product marketing strategies that scale.
We believe it’s vital for you to have a genuine interest in and have an understanding of the open finance landscape, the market dynamics and product levers to succeed in this role.
Excellent project management skills with experience of successfully managing complex projects consisting of senior stakeholders as well as strong organizational and analytical skills, excellent written, & oral communication skills.
Experience supporting content creation efforts across the customer lifecycle, beginning with their buying journey and continuing throughout their customer journey.
What's in it for you
You will be (long awaited!) part of our marketing team consisting of 6 people divided into two missions, Demand Generation and Brand & Communications. This role is new, so you will have the opportunity to reshape how we work with product marketing from scratch, guiding the organization through product related projects that drive growth. You will be reporting to the CMO. You will also:
Learn a lot in a constantly changing company and industry.
Get the opportunity to grow and “manage” unique products across different value props which are shaping open finance.
Join a fun and diverse team with a lot of people from different backgrounds, in the marketing domain as well as in the company as a whole.
See from the inside what it’s like working for a well-funded fintech with high ambitions, backed by leading investors such as Insight Partners, SEB Venture Capital and more.
Get to make your mark, we are bold and are looking for bold people to do bold thing.